
The Partner Marketing Podcast
Education27 episodes
The marketing world doesn’t stand still - and neither do the people shaping it.
The Partner Marketing Podcast is where digital pioneers, fearless founders, and creative minds share how they’re transforming the industry from the inside out.
Hosted by Matthias Stadelmeyer, CEO of Tradedoubler, the show brings together inspiring personalities and proven experts from across the digital landscape.
Coming from the world of partner marketing, Matthias opens conversations that reach far beyond - into data, creativity, media, and technology. Each episode offers a deep dive into how bold ideas, smart partnerships, and innovative thinking are transforming digital marketing as we know it.
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#11 What’s changed in Partner Marketing? | with Marcel Chaudron
49 min 3 sec
In this episode of The Partner Marketing Podcast, Matthias is joined by seasoned partner marketing consultant Marcel Chaudron for a deep dive into how the industry has evolved over the past two decades. They explore how technology, professionalism, and collaboration have reshaped the industry, and why relationships remain at the heart of successful programs.Play episode
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#14 Inside Hello Partner: Building the Industry’s Biggest Events | with Matthew Wood
27 min 5 sec
What does it take to turn a casual affiliate meetup into one of the world’s leading partner marketing events? In this episode of The Partner Marketing Podcast, Matthias is joined by Matthew Wood, founder of Hello Partner and the visionary behind PI Live. Recorded on-site at PI Live Miami, their conversation takes us inside Matthew’s 25-year journey through the partner marketing landscape - from pioneering cashback and coupon platforms to building a global events powerhouse.Play episode
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#01 A New Era for Partner Marketing | with Kevin Edwards
54 min 46 sec
In the debut episode of the Partner Marketing Podcast, Kevin Edwards, founder of the Affiliate and Partner Marketing Association (APMA), shares his journey from leading roles in affiliate marketing to establishing a dedicated trade association for the UK affiliate industry. Kevin discusses the motivation behind APMA’s creation, emphasizing the importance of collaboration, representation, and collective problem-solving for brands, publishers, and networks. He highlights APMA’s rapid growth, its comprehensive roadmap, and its role in addressing challenges and opportunities in affiliate marketing.Play episode
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Trailer // The Partner Marketing Podcast
0 min 49 sec
The Partner Marketing Podcast is a new platform hosted by the Tradedoubler CEO, Matthias Stadelmeyer. It brings together thought leaders and professionals from across the globe. In each episode, Matthias sits down with guests to discuss the evolving world of partner marketing, featuring personal stories, industry experiences, and success stories from brands, publishers, agencies, and digital marketers. The conversations offer real insights into how partner marketing impacts businesses, both locally and globally.Play episode
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#16 How to Disrupt Loyalty Marketing | with Josh Graham
42 min 31 sec
The founder who turned a big idea into a bold success story - Get inspired by this must-hear episode of The Partner Marketing Podcast! Matthias sits down with Josh Graham, Co-Founder and CMO of Airtime Rewards - the game-changing app helping millions of UK consumers save on their mobile bills just by shopping with their favorite brands.Play episode
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