- Grow Knowledge Base
- Guide to Optimising Your Campaigns
- Four easy steps to optimise your Campaign
Campaign Objective Formulation
Success starts with clear, measurable goals. Begin by:
- Goal Definition: Set your primary campaign goal, whether that's sales growth or an increase in website traffic.
- Target Establishment: Formulate specific targets complementing your main objective, such as a 20% sales growth within the next quarter or doubling your website traffic over six months.
- Performance Review: Consistently evaluate your targets. We recommend conducting these reviews at least once a week, adjusting targets as necessary in response to your campaign's ongoing performance.