They are a type of publisher that targets a specific, restricted audience,
such as members of loyalty programs, employee benefits platforms, or exclusive communities.
These publishers provide tailored offers, discounts, or special promotions that are only accessible to their members, creating a sense of exclusivity and driving higher engagement.
Since access is limited to a defined group, CUG publishers often see higher conversion rates due to the trust and loyalty within their audience. Examples include employee discount platforms, private shopping clubs, and membership-based rewards programs.
How to partner: They may require you to set up exclusive vouchers in order to partner with them.