Third Party Technologies are affiliates who design tools which can capture, target and improve the conversion rates of traffic or leads on your website.
This could be specially designed help bots, toolbars, overlays or widgets, triggered based on user behaviours, that can help streamline the customer experience and intervene or improve the user experience.
How to partner: Often Third Party Technologies will require you to add their ‘pixel’, a small tag or piece of code, onto your site in order to activate their technology
How to improve partnership: Once launched, you can discuss how campaigns can be focused on specific aims to address weaknesses in your website’s traffic.
Place in the Marketing Funnel: Action stage or reactivation stage