By default, your Grow program will be set to CPS. With each sale, you'll pay a Publisher Commission and a Grow Commission, both percentage are calculated based on the order value and your chosen subscription tier.
Below you can find information on the main payout models:
CPS (cost per sale)
In the CPS model, the advertiser and the affiliate partner share the revenue generated from the transaction. This is a model often used in affiliate marketing, where the affiliate receives a percentage of the sale.
CPA (cost per action)
Is an advertising model where advertisers pay only for specific actions like sales or sign-ups.
CPL (cost per lead)
In the CPL model, payment is made for each lead or potential customer acquired. The advertiser only pays when the user submits their contact details. This payout model is available only to Run customers. *
CPC (cost per click)
In the CPC model, the advertiser pays for each click on the ad. This is a popular model in search engine advertising (e.g. Google Ads) and display advertising, but also in email marketing and Metapic.
CPM (cost per mille)
In the CPM model, the advertiser pays for every thousand ad impressions, regardless of whether users click on the ad or not. This is a frequently used model in display advertising.
FF (flat fee)
Flat fee means a fixed fee regardless of how many people see or click on the advertisement, which is defined in advance in terms of time. In the FF model we pay therefore for placing a given advertisement in a particular place and time, e.g. for a day, week or month.
CPV (cost per view)
In the CPV model, payment is charged per view or play of the video ad. It is often used in online video advertising.
CPI (cost per install)
In the CPI model, payment is made for each install of a specific app.
Hybrid models
Models that combine several of the above approaches are often used. For example, an advertiser may pay per click (CPC) and additionally offer a commission on sales (CPS).
*The CPL model features a fixed Grow Commission, calculated as a percentage of the Publisher Commission.
If you'd like to set up a payout model other than CPS, our Team is happy to assist! Feel free to reach out at growsupport@tradedoubler.com.