Email publishers have access to a huge database of users’ email addresses, which they’ve built up over time. They regularly send offers, tips, content or suggestions to their user bases, specific to their interests and preferences.
There is a lot of regulation in place to stop the email channel from being abused. For example, all email addresses must have been collected legally and all of those who are being emailed must have proactively requested to receive an email from the affiliate.
Studies suggest that email marketing is forty times more effective for acquiring customers than social media, so it’s an excellent way to generate more sales.
How to partner: These sites may ask for additional fees for placements in their newsletters, and may also require HTML content for SOLUS emails, or specific formats of image ads to include in their emails.