How do I generate a Product Feed?

Creating a Product Feed might sound technical, but don't worry! We'll guide you through it step by step. A Product Feed is simply a way to share your product information like names, prices, and images with us in a single, organized file. 

To create a product feed, prepare an XML or CSV file with the products you want publishers to promote.

Each product must include these mandatory fields:

product id
name
productURL
imageURL
price
description
category

What the mandatory fields mean:

product id: Your unique product ID. This should stay the same each time the feed is updated.
name: The product name.
productURL: The direct link to the product page.
imageURL: The direct link to the product image.
price: The current product price, for example 16.99.
description: A clear product description without HTML code.
category: The product category, for example Health and beauty, Fashion or Electronics.

The feed must be provided in CSV or XML format and must be available through an HTTP or HTTPS URL, so it can be downloaded automatically. If the feed is password protected, please provide valid login details.

Important feed requirements:

• The URL must open a valid CSV or XML file, not a web page.

• Product IDs must be unique and stay the same over time.

• Products with the same product ID are treated as duplicates.

• Prices should only contain the numeric value, for example 16.99.

• For CSV feeds, do not include currency symbols or currency codes in the price field.

• Product URLs and image URLs must be valid and accessible.

• The feed should contain clean plain text, without unnecessary HTML or formatting.

• The feed should be updated regularly, ideally every 24 hours.

Optional fields can also be added, for example brand, availability, condition, previous price, shipping cost, delivery time, stock quantity, SKU, EAN, size, weight and warranty.

Please also make sure the feed matches your website:

• The price in the feed should match the price on the product page.

• The product URL should lead to the correct and active product page.

• The image URL should lead to a valid product image.

• Availability should match the website, if availability is included in the feed.

Example XML feed:

<?xml version="1.0" encoding="UTF-8"?>
<productFeed version="2.0">
  <product id="PROD001">
    <name>Organic Herbal Soap - 75g</name>
    <productURL>https://www.example-store.com/products/organic-herbal-soap</productURL>
    <imageURL>https://www.example-store.com/images/organic-herbal-soap.jpg</imageURL>
    <price>16.99</price>
    <description>A gentle herbal soap made with natural ingredients.</description>
    <categories>
      <category name="Health and beauty"/>
    </categories>
  </product>
</productFeed>

When the feed is ready, upload it to your website and send the public feed URL to:

growsupport@tradedoubler.com

Please send the feed URL, not the file as an attachment. 

For those using WooCommerce, PrestaShop or Shopify, your Product Feeds are automatically created. However, if you encounter issues, here are alternative methods: 

1. WooCommerce: If you're using WooCommerce, the Product Feed PRO for WooCommerce plug-in is a great tool. This plugin lets you create product feeds in XML format, ready for use on platforms like Google Merchant Center and Google Shopping. 
2. PrestaShop: PrestaShop provides several modules for creating a product feed. We recommend the following app to generate the feed: Products Feed: Catalogue & Shop for Facebook & Insta. It allows you to create product feeds in different formats, like XML, CSV, and TXT, which you can share across various sales channels for increased product exposure. 
3. Shopify: MultiFeeds and Flexify are suitable apps for Shopify. It that allows you to create product feeds for sales channels like Facebook, Instagram, Google Shopping, and more. 

Don't hesitate to reach out to our Grow support team if you have any questions or need further assistance.