Influencer agencies open the doors to large scale, managed influencer campaigns which can be run through the affiliate channel. Influencers and bloggers can be recruited and setup as affiliates individually, however, working with an agency allows access a much larger pool of influencers and the possibility of speaking with experts in the space.
How to partner: These partners can be highly selective and may require set-up fees or the provision of free samples as gifts. You will need to establish direct contact with the agencies in order to set up a bespoke campaign for your brand. They also often have minimum commission or minimum traffic thresholds.
Place in the Marketing Funnel: Brand awareness and exploration stage