Comparison websites can be directories, review sites, sites dedicated to providing bespoke recommendations based on similar product listings, or simply sites which compare prices of similar products. They allow consumers to look for a specific product or service across a wide range of online merchants. This gives them the opportunity to compare products side-by-side and select the ones that meets their needs.
Although price comparison sites don’t supply these products or services themselves, they are often trusted sources of information for users and offer a comprehensive, clean and direct display of products.
How to partner: They will require you to provide a product feed in order display your products in a standardised way.
Place in the Marketing Funnel: Exploration stage