Display publishers are publishers that buy and manage advertising space across large networks, usually on a PPC (Pay Per Click) basis. They then cast advertiser’s content out to a broad pool of affiliates to test where an advertiser’s ad content is best placed, and use the data to optimise the placement of ads going forwards.
How to partner: All you need to do is accept them onto your program
Please note: The ‘programmatic’ way that some subnetworks operate may result in initial spikes in click traffic to your program whilst they are running test across broad ad spaces. You can then expect conversion rates for these affiliates to improve and the spikes to stabilise.
Place in the Marketing Funnel: Brand awareness and exploration stage