Grow is Tradedoubler’s entry-level, self-service solution designed for SMEs, start-ups and accelerators. It simplifies the technology, management and administration that, for clients with Tradedoubler’s serviced solutions, would be undertaken by a dedicated Account Manager from our local Client Services teams.
Grow is designed to provide you with all the necessary tools for you to be your own Account Manager for your affiliate program and provides full access to the same network that any of our other Tradedoubler affiliate programs can tap in to.
However, we’ve tailored Grow’s tracking and set-up to offer easier integration, through our dedicated eCommerce modules and our simplified custom integration instructions for GTM and Javascript. This means that Grow programs can be set up in minutes, where serviced programs might take several weeks to put in place.
We’ve also built an easy-to-use interface and a wealth of guidance in our Knowledge Base in order to help you run the program independently. You won’t have a dedicated Account Manager, but you will also be able to ask advice and support from our Grow Support team.
Grow also offers flexibility in terms of notice for stopping activities, requiring only the minimum notice of 30 days to affiliates ahead of cancellation. The cancellation can be triggered at any time (whereas Tradedoubler’s serviced solutions generally carry a 12-month minimum contract term).
Grow, unlike Tradedoubler’s serviced solutions, also has no integration fees and while it is possible to award affiliates bonuses or special commissions, as a default, all affiliate partnerships work on the basis of commission on a pure cost-per-sale or cost-per-lead basis.