Google Shopping / CSS

Comparative Shopping Services are websites that use product listings to display for Google Adwords (Google Shopping) or other search-engine based shopping.

As specialists in CSS campaigns, working with these affiliates, even if you already run a Google Shopping campaign, can be a great way of optimising and filling gaps in your brand’s search rankings.

Due to an EU Commission anti-competition ruling against Google, certified CSS partners in Europe are able to obtain a 20% discount of Pay Per Click costs, making it much cheaper than running individual campaigns directly. Running Google Shopping campaigns through affiliate (and on a pure CPA basis) is therefore much more cost effective for merchants.

How to partner: They will require you to provide a product feed. Please note that choosing to ‘accept’ these types of affiliates gives them permission to run Google Shopping Campaigns. Please specify in your description, and upon sending us a product feed to connect to your program, if you would not like to run CSS.

Place in the Marketing Funnel: Exploration stage and action stage