Advertisers need publisher-specific links to correctly credit sales and commissions to each publisher, ensuring they receive proper recognition for their traffic and sales. These unique links enable tracking of performance metrics like clicks, conversions, and revenue for each affiliate partner, aiding in campaign evaluation, strategy optimization, and fair compensation based on individual contributions.
These links tailored for specific publishers can be created using the tracking link generator displayed below. To access it in the Grow platform, go to "My Programs" and click on your program. You'll locate the tracking link generator in the lower right corner.
