Affiliates that use keywords to promote via Search Engines such as Google Adwords. PPC (Pay Per Click) affiliates will bid on keywords associated with your brand or products in order to appear higher up in sponsored search rankings. The amount they spend on bidding will depend on the commission you set, since higher commissions are more likely to generate return for them and therefore allow them to absorb a higher risk in their initial ad spend upon launching a campaign.
How to partner: Search affiliates can begin a campaign immediately once accepted onto a program will benefit from good program descriptions and from having multiple text links with good descriptions.
Please note:
1. If you have restrictions on your brand’s PPC rights and key word policies, or do not allow brand bidding, please ensure you mention this in your description.
If you do not specify this, choosing to ‘accept’ these types of affiliates gives them permission to bid on your brand, though most trusted PPC affiliates will not practise this unless given express permission.
2. The categorisation of Paid search affiliates is not always clear from the platform since some display and subnetworks may also run PPC campaigns, whilst some CSS, price comparison sites or directories may also list themselves as ‘Search’ owing to the ambiguity of the term.
Place in the Marketing Funnel: Exploration stage